Mita to help revive domestic tourism through virtual travel fair

Shaira Idris
Written by Shaira Idris

KUALA LUMPUR – June 29, 2020: In an effort to bolster domestic tourism, Malaysian Inbound Tourism Association (Mita) is organising an e-Travel fair starting Wednesday (July 1).

The Mita Cuti-Cuti Malaysia eTravel Fair, is organised in support of the ‘Cuti-Cuti Malaysia’ campaign, which was recently lauched by the Tourism, Arts and Culture Minister Datuk Seri Nancy Shukri.

Mita president Uzaidi Udanis said the travel fair aims at encouraging Malaysians to travel domestically and ease the hassle of travel planning amidst the Covid-19 restrictions during the ongoing Recovery Movement Control Order (RMCO).

“We hope that this effort will help kick start the domestic tourism industry and help industry players bounce back while adhering to the RMCO,” Uzaidi said at a media conference today.

“Having a virtual fair will not only make booking more convenient for travelers, but it will also provide them with a range of tourism product options that can assist in their planning,” he added.

Through their online partners, namely and – Mita is offering discounts of up to 70% for hotel rooms, holiday packages and tickets for attractions.

From July 1 to 15, visitors will be able to view offers and videos on promotions on the Mita eTravel Fair website before they are redirected to the respective platforms.

Mita has also teamed up with Senang Insurance, an “insuretech” player to provide insurance scheme, underwritten by Zurich General Insurance Company Berhad, to domestic tourists.

The insurance scheme benefits, include maximum coverage of RM20,000 for a premium of RM4 and journey cancellations related to the Covid-19 pandemic.

Uzaidi said virtual tourism mechanisms have helped keep businesses afloat.

He gave an example of a homestay in Selangor which received RM1,500 worth of bookings within an hour through the optimisation of virtual tourism during the MCO (Movement Control Order) period.

“As we adapt to this new norm, we must change our mindset. We should not rely on international platforms and should refrain from traveling overseas…

“Instead, we should give priority to local platforms to fortify our industry,” he said.



About the author

Shaira Idris

Shaira Idris

Shaira is a 20-something accidental journalist who's currently still adapting to the world of journalism and learning the ropes of her job.