SEPANG — July 3, 2019: AirAsia, the world’s best low-cost airline, has been selected as one of the 10 partners of Western Australia to further promote the state’s tourism highlights in markets such as Malaysia, India, China and Japan.
The other nine partners, comprising travel companies and airlines, are from Singapore, Indonesia, Hong Kong, China, Japan, United States, New Zealand, United Kingdom and Germany.
Australia’s Tourism Minister Paul Papalia highlighted that Malaysia is Western Australia’s important and second biggest market, with between 100,000 and 110,000 visitors flown to the state last year, after the UK that brought in 150,000 visitors.
Hence, partnering AirAsia will provide a great deal of connectivity to the state, not only coming from Malaysia but other key markets as well.
He described the marketing deal with AirAsia, worth A$1 million (RM2.87 million), as having the potential to bring an additional 29,000 Malaysian holidaymakers to the state.
“They have a great fleet, providing incredible reach into India, which is the fastest growing aviation market in the world, and we need to be part of that (as there is) no direct flight to Western Australia from India.
“(Route network) into China (also) gives us great opportunity to attract a bigger share of the Chinese market and we are not well serviced because we only have one airline flying direct from China to Perth and beyond,” said Papalia after the signing of the agreement here today.
The agreement will see joint marketing campaigns developed to promote affordable flights to Western Australia, including flight deals, print, television, radio, cinema and online advertising.
AirAsia X chief executive officer Benyamin Ismail said the long-haul airline will focus on highlighting other attractions in Western Australia instead of the city.
The airline plans to increase its frequency to Western Australia following the agreement and does not rule out introducing potential new routes there from Malaysia.
“That is the plan. We are doing seven times weekly and 11 times during peak (period). So my focus is to go back to what we used to do, which was twice daily.
“There is a lot of opportunities in Western Australia. Historically, Malaysia Airlines used to go (there) as well from Kota Kinabalu to Perth, so we want to look at something (like) that down the road. Soon!,” he said.
To celebrate the partnership, AirAsia is offering fares from as low as RM299 one-way on standard seats and 20 per cent off its award-winning Premium Flatbed for flights between Kuala Lumpur and Perth. These fares are available for booking at the airline’s official website or mobile app from now until July 7. — Bernama