By Dave Avran
Nov 22, 2017
EVEN though Twitter is possibly the noisiest social media platform, there are some absolutely crucial Twitter hacks your brand can try out to improve engagement, audience size and traffic to your site.
- Go Beyond Basic Search With Twitter Search Operators
You’ve probably used Twitter’s search bar to find specific accounts or Tweets containing a certain keyword. But there is so much more to it than this. You can use a combination of different Twitter search operators and Advanced Search feature to get more detailed results.
Many businesses are completely unaware that Twitter has an Advanced Search feature because it’s kind of hidden and it’s not available in the mobile app.
Twitter Advanced Search makes it easier to find exactly what you’re looking for without having to use search operators. Twitter Search Operators let you zero in on specific Tweets so you can not only find the exact content, but save time with searching.
- Use Twitter Lists to Organize & Curate Content
Twitter lists are incredibly underutilized. By default, all of the latest Tweets from users you’re following are grouped into your main stream.
This is fine when you just want to browse a variety of Tweets, but it’s not well organized. Twitter lists allow you to curate Tweets from a select group of users, which gives you a more streamlined experience.
There are plenty of ways to use lists to be more strategic with your Twitter marketing. Here are a few critical methods to know:
Influencer List: Create a list of the top influencers in your industry. Engage with these users on a daily basis to start building relationships. Retweet, like and reply to their Tweets. Feel free to @mention them when you share a link that they might find useful.
Eventually, you’ll have a solid network of movers and shakers to amplify your brand.
Customer List: Twitter is the perfect platform to interact with your current and past customers.
You can build a strong community for your brand and improve your number of return customers at the same time. Most only communicate with customers on Twitter for customer support.
By creating a Twitter list of previous customers, you can Retweet, like and reply to all of their Tweets–not just the ones that are about your business.
Leads/Prospect List: This list is particularly great for B2B brands. On average, you have to contact a prospect around seven times before you close a sale.
If your company has been warming up a prospect through sales calls, emails or direct mail, you should place them on a Twitter list so you can communicate with them on social media as well. Don’t sell to your prospects on Twitter though. Use it as a way to share helpful content or to show your commitment by sharing their Tweets.
Top Sharers List: Use social media analytics tools to perform things like Trends report to find out which users are sharing your Tweets the most. Then, add all of these people to a Twitter list. Whenever you have something important to share, let these users know first. You’ll be able to count on them to help you distribute your content. You might even consider offering them a discount or some type of special offer to thank them for being your top sharers.
Public/Private List: You have the ability to make your Twitter lists public or private. Try both as anybody can view public lists, and users will receive a notification. With a private list, only you can see who’s on it and the users you add won’t be notified. Keep any lists that are for internal use private such as your prospect, top sharers and customer lists. But a list of the top influencers in your industry could be public.
- Tweet Within the Best Time Ranges
If you randomly send out your Tweets, only a small percentage of your followers will see them. Thousands of Tweets are sent out every second, which means your followers’ timelines move quickly. In order to increase the visibility of your Tweets, you need to send them out at the right time.
That’s exactly what you should do–rely on the best ranges instead of an exact time. Otherwise, you’ll go crazy trying to pinpoint exact times and make your content too routine.
The most recommended days to Tweet are Monday Through Thursday.
The most recommended day to Tweet is Thursday.
The most recommended time range is around Noon on Thursday.
The safest time to Tweet is any weekday from noon and 3 p.m.
The least recommended time ranges include early mornings and late nights.