KUALA LUMPUR — April 1, 2019: The Proton X70 has achieved impressive registration numbers, with 2,979 in March, making it the best-selling sport utility vehicle for the month and also the most popular SUV in the first three months of the year.
The national car manufacturer said that overall, it has received over 25,000 bookings for the X70 thus far, making it the most popular Proton model in the line-up for this year.
While total industry volume (TIV) grew by 11.8 per cent year on year in March, the company outpaced the market with a 46.1 per cent increase in registrations, equivalent to a growth rate nearly four times higher than the industry as a whole.
For the first three months of 2019, the cumulative registration figure was 43.5 per cent, or more than six times the TIV number of 6.7 per cent.
Thus the overall results positioned Proton ahead of all rival brands for the month and first quarter of 2019.
Chief executive officer Dr. Li Chunrong said the achievements were made possible due to the growth in Proton’s 3S/4S ( sales, service and spare parts and, body and paint service) outlets, increase in product quality and refocusing effort on customer service.
“With the forthcoming launch of our updated models later this year, Proton is confident its investment in the business will continue to benefit sales growth.
“With delivery numbers of the Proton X70 increasing, we are hopeful of being able to reduce waiting times for our customers. At the same time, we are working diligently to ensure each unit we deliver is perfect as our aim is for our new SUV to be the highest rated vehicle for the Initial Quality Study rankings for Malaysia in 2019,” said Li in a statement. — Bernama