SEPANG — Dec. 14, 2017: AirAsia yesterday announced the appointment of Riad Asmat as its new chief executive officer, succeeding Aireen Omar who has been promoted to deputy group CEO (Digital, Transformation and Corporate Services).
Both appointments will be effective January 10.
The company’s Group CEO Tan Sri Tony Fernandes also announced the appointment of Captain Adrian Jenkins as chief operating officer of the AirAsia Group. He is currently AirAsia’s group director (Flight Operations).
Rozman Omar, current deputy group CEO (Strategy and Merger & Acquisition) is appointed executive drector of AirAsia International Limited, which is the holding company for all of AirAsia’s group investments in its overseas joint ventures.
“Aireen’s appointment signals AirAsia’s determination to successfully transform itself from an aviation company into a digital corporation.
“This appointment underlines the fact that AirAsia is restructuring its priorities to optimally maximise the enormous potential for the 4.0 Industrial Revolution,” Fernandes told a press conference today.
That digital transformation will be Aireen’s priority where she would be spearheading the non-airline companies such as BigPay, BIG Loyalty, ROKKIShoppe.com, Rokki Portal, Travel360.com, Vidi, RedTix, AirAsiaGo BD4H, Red Cargo, Red Box and Santan.
“Through this digital initiative, we hope to see a cost saving of between five and 10 per cent by end-2018,” said Fernandes.
Riad is currently Naza Corp Holdings’ director of corporate planning, strategy and business development, a position he has held since September 2014.
At the press conference Riad said that there’s a lot he can learn in AirAsia.
On next year’s outlook, Fernandes said 2018 would be a good year for the company regionally, as Asean governments positively adopt the concept of low-cost airlines. — Bernama