KUALA LUMPUR — Jan. 8, 2018: Proton’s sales for 2017 was slightly lower at 70,991 units from the 72,291 sold the previous year due to lower taxi orders.
The national car manufacturer said the Saga, Persona and Ertiga made up 80 per cent of total sales for 2017.
“Our best-selling car, the Saga registered steady sales at above 30,000. As the most affordably-priced sedan, the Saga is still viewed as the best value-for-money car in its segment, and hence maintained its popularity among first time Proton car-buyers or as a second car.
“The Persona, however, registered a 27 per cent increase with 19,510 units sold compared with 15,390 in 2016. The Ertiga also gained healthy acceptance, with 6,091 sold,” said Proton.
Bernama quoted Proton vice-president of sales and marketing, Abdul Rashid Musa, as saying that the company will intensify efforts this year at implementing activities aligned to the new three- to 10-year Business Plan, which is key to its turnaround.
Proton is also coming up with attractive consumer campaigns, as well as an improvement to the quality of product and services.
In conjunction with the Chinese New Year, Proton is rewarding customers with discounts until January 31 for all models.
Official figures for the whole year have yet to be released but the total annual sales for all companies in recent was about 600,000.