KUALA LUMPUR — March 22, 2019: ALHAJ Automotive, the official distributor for Proton vehicles in Pakistan, will make an initial investment of US$30 million to build the first completely knocked down (CKD) plant for Proton vehicles in Karachi.
To be set up on a greenfield site, the plant is expected to start operations by the end of next year and create 2,000 direct employment opportunities in its first three years, Proton said in a statement today. It is estimated that a further 20,000 indirect jobs will be created.
Chairman Al-Haj Shah Jee Gul Afridi said the company will initially source completely built-up units from Malaysia before switching to CKD products once the plant begins operations.
“We will leverage on our current dealerships located nationwide to start selling Proton vehicles as soon as possible while developing standalone 3S/4S outlets,” he said.
In Islamabad today, Prime Minister Tun Dr. Mahathir Mohamad and his Pakistani counterpart Imran Khan officiated the symbolic groundbreaking ceremony for the plant.
Proton had in 2017 unveiled the seven stars strategy, a roadmap to achieve their long term goals including targeting to sell 400,000 units by 2027. A major future growth area for the company is export sales, and the establishment of CKD assembly plants in overseas markets is one of the steps taken to grow those numbers.
To establish Proton in Pakistan, an agreement with ALHAJ Automotive was inked on August 29 last year. — Bernama