JOHOR BARU — April 5, 2015: Proton Holdings Berhad is confident of recording sales of between 12 per cent and 15 per cent this year, based on the brisk sales enjoyed by its latest Iriz model.
So far 11,000 units of the Iriz have been sold throughout the country since its launch last September.
“Almost 30 per cent were sold in the southern region,” Proton chief executive officer Datuk Abdul Harith Abdullah told reporters after closing a Proton carnival here today.
Harith said sales was expected to pick up in the next few months, especially to coincide with Hari Raya.
“The Iriz is very saleable as it has technological characteristics only available in continental cars but consumers only pay half of what they would pay for a continental car,” he said.
Proton this year is targeting sales of 130,000 units against 115,000 units sold last year.
As for short-term plans, Harith said the focus would not be on launching new models but to push the sales of the Iriz to the optimum.
“There is a product life cycle. We develop products from the point we launch them until the end of their life. It may take about five to seven years for us to come in with another new car model,” he said. — Bernama