KUALA LUMPUR — Oct. 29, 2018: Petronas was named Putra Brand of the Year, a premier accolade accorded to the preferred brand chosen by Malaysian consumers.
Petronas Primax and Pertronas Syntium were also awarded the Putra Brand Gold Award in the automotive fuel, lubricants and accessories category. This is the ninth win for Primax fuel and seventh for Syntium lubricants.
Petronas Dagangan managing director and chief executive officer Datuk Seri Syed Zainal Abidin Syed Mohamed Tahir said the company was proud to have been chosen for the awards. “Over the years, we strive to build a relationship of trust with our customers through our brand,” he said in a statement.
The Putra Brand Awards programme recognises brands that best demonstrate continuous brand- building commitments via communication and product innovation, as well as exhibit a strong sense of corporate social responsibility.
The Petronas range of fuels and lubricants are the result of the knowledge, technology and innovation gained from its fluid technology solutions, a cutting-edge intelligent approach to formulating advanced automotive fluid requirements that maximise engine performance. — Bernama