Petronas CEO among top global brand guardians again

Wan Zulkiflee has moved up the ladder amongst global Brand Guardians.

Written by TheMole

KUALA LUMPUR — Jan. 23, 2020: Petronas president and group CEO Tan Sri Wan Zulkiflee Wan Ariffin is again the only Asean CEO and sole oil & gas CEO from Asia listed in the 100 best global Brand Guardians for 2020 by Brand Finance, the world’s leading brand valuation authority. 

Another notable achievement is that Wan Zulkiflee is ranked 58th this year, up significantly from 93rd last year. 

Other eminent business leaders listed include LVMH’s Bernard Arnault, Facebook’s Mark Zuckerberg and Shell’s Ben van Beurden.

Petronas was also recognised as Asean’s most valuable brand again, with the highest brand value growth across all regional brands in the Global 500 at US$15.2 billion. 

Brand Finance mainly attributes this recognition to the company’s stronger business performance as well as a strong, positive forecast.

This recognition complements Petronas’ climb up this year’s Top 500 Most Valuable Brands list to number 120 from 130 last year.

Based on the world’s top companies by portfolio brand value, the Brand Guardianship Index rates CEOs to capture how well they measure up as brand managers and ambassadors. Similar to its Brand Strength Index, Brand Finance’s new metric score of 0-100 considers multiple inputs reflecting CEOs’ success in investment, guardian equity and performance.



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