KUALA LUMPUR — June 24, 2015: Petronas Dagangan expects to maintain its leadership position in the liquefied petroleum gas (LPG) segment in Malaysia, with monthly sales volume of around four million cylinders.
The group currently holds about 50 per cent share of the domestic LPG market.
“As far as we are concern, we will just continue to enhance our brand’s positioning and to continue ensuring sufficient and stable supply of the LPG to
the market,” its head of LPG Business, Nik Faizanira Nik Affandishe, said at a bubur lambuk cooking event at the Jamek Mosque in Kampung Baru today. The company is participating in the event for the 13th consecutive year.
According to Nik Faizanira, the group’s LPG sales per month has been growing and is not at about four million cylinders.
“We have to ensure stability of our supply, so as to defend our market share and maintain market leadership,” she said, adding the company would also focus on enhancing its brand positioning and increasing consumers’ safety awareness.
The group sells its LPG under the brand name Gas Petronas.
It is sold domestically in 12kg and 14kg cylinders, under subsidised prices of RM22.80 and RM26.60 respectively for household use and 50kg cylinders for commercial use at deregulated market price through a network of local distributors and industries.
Petronas Dagangan also has downstream businesses in the Philippines and Vietnam and oversees the production and marketing of LPG in the two countries.
“The LPG sold is still under the Gas Petronas brand and we entered the regional market to gain a deregulated market experience,” she said.
Petronas Dagangan is the principal domestic arm of national oil company Petronas, which holds 69.86 per cent of the former.
The company markets a wide range of high quality petroleum products including motor gasoline, aviation fuel, kerosene, diesel, fuel oil, bunker
fuel, lubricants, LPG and asphalt. — Bernama