KUALA LUMPUR, April 19 2017 : Motosikal Dan Enjin Nasional (Modenas), a member of DRB-Hicom Bhd is set to enter the Malaysian street bike segment through a collaboration with India’s Bajaj Auto Ltd (BAL).
DRB-Hicom group managing director Datuk Seri Syed Faisal Albar believed the move would strengthen the brand and help it capture a larger share of the motorbike market.
“The cooperation is in line with our aspiration to strengthen the Modenas brand as a whole, by offering a wider range for motorcycle enthusiasts.
“The local market was very receptive to the Modenas joint venture with Kymco in the scooter segment in November last year, and now the company is ready to embark into a more aggressive market, which is the street bike segment,” he said in a statement.
Syed Faisal said with BAL as its partner, Modenas now had a new segment to cater to and BAL had the experience and technological know-how for it.
The collaboration would be initiated in stages including distribution and technology transfer through the development of a dedicated assembly hub in Modenas’ plant in Gurun, Kedah.
Eventually, Modenas and BAL would plan to penetrate into international markets, using the Modenas brand in Asean and beyond, he explained.
BAL’s motorcycles are already market leaders in their respective segments across 74 countries spanning Latin America, Middle East, South Asia, Asean and Europe and is ranked the fourth largest three- and two-wheeler manufacturer in the world.
“The Bajaj models we are looking to introduce into Malaysia in the coming months have proven themselves globally, and we believe this will be replicated in Malaysia too,” he said.
The brand is well-known across several countries. In its home market of India, Bajaj’s range of bikes has been well received and it continues to cut a bigger share of the market there. – Bernama