KUALA LUMPUR, April 13 2018 : Petronas Dagangan Bhd (PDB) has launched ‘Mesra Bonanza’, its biggest campaign by far, offering prizes worth RM3.5 million.
Head of Retail Business, Aadrin Azly said PDB needs to remain competitive while simultaneously giving back to their customers through the campaign, which runs from April 16 to Dec 31, 2018.
“Besides boosting our sales, the campaign is also in line with the re-launch of our Mesra loyalty programme last November, where we give our customers three reward points per litre instead of just one point previously, enabling them to redeem their gifts faster,” he told reporters after the launch of the campaign here, today.
Aadrin said PDB had been upgrading its convenience stores nationwide to provide more comfort and choices for customers, while updating its back-end systems for smoother transactions.
During the event, Aadrin said customers just needed to spend a minimum of RM30 to stand a chance of winning, among others, cash prizes, Mesra points, holiday packages, and gadgets.
“There are 44 grand prizes to be won on a bi-monthly basis, besides 165 monthly prizes.
“Grand prizes include an all-expenses paid overseas trip to watch Formula One races, RM50,000 cash, smart gadgets, scooters and even Umrah packages.
“The campaign is convenient for customers to participate as they only need to swipe their Mesra card without having to fill in any forms, slogans or scratch cards,” he said. – Bernama