KUALA LUMPUR, April 14 2016 : German-based automotive maker Mercedes-Benz Malaysia recorded 2,658 unit vehicles sales for the first quarter (Q1) this year, an increase of 41 per cent as compared with the same quarter last year.
Sales and Marketing Vice President Mark Raine said the company also marked a new milestone, reaching a market share of 2.3 per cent, an increase of 0.5 per cent over the previous year.
“We have successfully maintained our lead in Malaysia’s premium automotive segment, recording a healthy growth of 41 per cent in the Q1 of 2016,” said Raine at a media briefing on its Q1 2016 Achievements & Results here today.
He said leading the encouraging Q1 performance was the locally produced limousine segment, which saw its C, E and S-Class models recording a collective growth of 26 per cent delivering 1,814 units.
“The C-Class emerged the volume leader in this segment with 1,359 units, a phenomenal growth of 87 per cent, while the E and S-Class delivered 260 and 195 units respectively,” said Raine.
Meanwhile, President and Chief Executive Officer Dr Claus Weidner attributed the success to the launch of two revamped Cycle & Carriage Bintang Autohauses, carrying its latest corporate identity, and introducing its city store with a total investment of RM15.3 million in Q1.
“In the year that Mercedes-Benz brand celebrates its ‘130! Years of Innovation’, Mercedes-Benz Malaysia renews our commitment to the Malaysian market by continuing our focus on key customer touch points through our dealer network.
“We will also continue to upgrade our existing dealerships, and provide customers with the best products and best customer experience,” he said.
In the coming quarters of 2016, the automative maker is expected to launch three new models, three new versions, two engine variants and one face lift, Weidner said, although he declined to elaborate. – Bernama