Malaysia remains top in global Muslim travel market


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SINGAPORE — May 4, 2017: Malaysia remains the top destination in a sector expected to be worth US$220 billion by 2020, according to a report on the global Muslim travel market.

The Mastercard-CrescentRating Global Muslim Travel Index (GMTI) 2017, which covered 130 destinations, sees Malaysia keeping the top spot, while Indonesia moved up to third.

The index shows a number of non-Organisation of Islamic Cooperation (OIC) destinations in Asia moving up the rankings, a result of the concerted effort to adapt their services to cater to and attract Muslim travellers.

Singapore retained its pole position for non-OIC destinations, with Thailand, the United Kingdom, South Africa and Hong Kong rounding up the top five.

Japan moved up two places to sixth and Spain entered the top 10 for the first time.

According to the research, the Muslim travel market is expected to grow a further US$80 billion to reach US$300 billion by 2026.

It was also revealed that in 2016, there were an estimated 121 million Muslim visitor arrivals globally – up from 117 million in 2015 – and this is forecast to grow to 156 million by 2020, representing 10 per cent of the travel segment.

Asia has remained the leading region in the world in terms of attractiveness for Muslim tourists, with an average GMTI score of 57.6, with Africa coming in second at 47.0, followed by Oceania (43.8), Europe (39.9) and the Americas (33.7)

“We are definitely seeing the influence of a new breed of young travellers, millennials and Gen Z who are combining technology with a real desire to explore the world, while still adhering to their faith-based needs,” Chief Executive Officer of CrescentRating & HalalTrip, Fazal Bahardeen, said.

“They will be the driving force for the next phase of growth. These younger travellers want greater choice, unique experiences and constant connectivity, which can be seen with the growth of other Muslim lifestyle segments such as halal food and modest fashion which link perfectly with the travel market,” he added.

Mastercard division president (Indonesia, Malaysia & Brunei), Safdar Khan, said that with an overall expenditure of around US$155 billion in 2016, the Muslim travel market remains a strong driver for continued growth in travel across the world.

“At Mastercard, we’re committed to supporting the growth of this segment and are working with our partners to constantly develop new and innovative programmes and offerings for Muslim consumers,” he said.

The GMTI is the most comprehensive research available on one of the fastest growing tourism sectors in the world, which represents 10 per cent of the entire travel economy.

All 130 destinations in the GMTI were scored against a backdrop of four key strategic criteria – access, communications, environment and services. — Bernama



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