KUALA LUMPUR — Nov. 28, 2018: In order to seek an edge over other property developers, Mah Sing Group has teamed up with e-commerce platform Lazada to offer its products online.
The upcoming Lazada 12.12 Grand Year End Sale will mark the first time properties are being sold on an e-commerce platform in Southeast Asia.
Mah Sing Group Chief Executive Officer Datuk Ho Hon Sang said the developer aimed to be as innovative as possible in its business and wanted to reinvent the way consumers shopped for homes.
“Over half of the Malaysian population are shopping online, so being the first developer to sell units online on an e-commerce platform such as Lazada gives us a competitive edge against others in Malaysia,” he said.
Lazada Malaysia Chief Executive Officer Christophe Lejeune said the company was excited to be the first e-commerce platform in the region to sell properties.
“After the overwhelming response we received during the 11.11 Lazada Shopping Festival, we are ramping up our efforts to anticipate the changing demands of the constantly evolving and increasingly fearless mobile consumer.
“Malaysian shoppers are looking for more digital solutions for all their lifestyle needs and we believe this collaboration will make affordable homes more accessible to young buyers,” he added.
Mah Sing projects that will be listed on Lazada for 12.12 include M. Vertica, Cheras; M. Centura, Sentul; Sensa [email protected] City, KL South; M. Aruna, Rawang; M. Vista, Penang and Meridin East, Johor.
Those interested can preview the homes beginning today and purchase from December 10 to 12.
Mah Sing buyers who shop on Lazada will receive an exclusive five per cent Lazada incentive worth between RM20,000 and RM30,000, the biggest online incentive ever offered on Lazada.
The developer said it was confident this would attract many digital-savvy customers. — Bernama