Maggie noodles return to India

The Nestle noodles are very popular in India and before the ban had an 80% hold on the market there.

Syndicated News
Written by Syndicated News
MUMBAI — November 9, 2015: Nestle’s hugely popular Maggi noodles returned today to shelves in India five months after the government banned them over lead levels, in one of the biggest crises to hit the Swiss giant.

India’s food safety watchdog banned the noodles nationwide in June after test results showed packets exceeded legal limits of lead, while criticising Nestle for failing to list flavour enhancer monosodium glutamate (MSG) on labels.

But the Bombay High Court, the highest court in this western city now known as Mumbai, overturned the ruling two months later, calling it arbitrary and ordered fresh tests.

Nestle said last month those tests had found that Maggi noodles were safe to eat. It has restarted production at three of its five India plants.

Nestle lost more than 75 million Swiss francs ($74.7 million) over the ban, which forced it to destroy more than 37,000 tonnes of the noodles, India’s leading brand.

“What we have been through has been like a life crisis for a human being,” Nestle India managing director Suresh Narayanan told reporters today.

“It will need investments to nurture back the brand into the health that it was,” he said of Maggi, which previously accounted for about 30 per cent of the company’s Indian sales.

Maggi’s return comes as Indians prepare to celebrate the Hindu festival of Diwali, a time when food shopping is at its peak.

Fans of the brand, which had 80 per cent of India’s instant noodle market before the crisis, reacted with delight on Twitter.

Sony Das posted: “What better way to celebrate this Diwali.. #WelcomeBackMAGGI wid Maggi our lost appetites are also back.. Luv U Maggi”.

The noodles will initially return in 100 cities compared with more than 400 previously and in just one flavour, Masala.

Narayanan today questioned the accuracy of the initial laboratory tests, saying India’s regime for heavy metal testing in food was unreliable and called for an overhaul.

He left open the question of whether Nestle would take legal action against the food safety regulator, saying the company had simply been focused on getting the product back on shelves.

Nestle has always maintained the product was safe to eat, and has continued to sell it in other countries.

Nestle India’s stock was up 0.2 per cent on the Stock Exchange here in afternoon trade today. — AFP



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