KUALA LUMPUR — April 29, 2015: Malaysians are joining other South-East Asian consumers in a growing propensity to shop online, particularly for personal care items.
In a statement today, Nielsen said that based on its Global Survey on The Future of Grocery, at least one third of 518 respondents intended to buy items such as body wash, shampoo and conditioner online within the next six months.
Other top 10 grocery items which Malaysian consumers would purchase online in the next six months include laundry detergent, dish soap and hand or body lotion.
Sixteen per cent of Malaysian consumers would remain vigilant with their online orders for home delivery or using online/mobile coupons for their online shopping.
Nielsen said only nine per cent of Malaysian consumers were willing to use a virtual supermarket for their grocery shopping.
The survey also revealed the growth in modern retailing channels such as hypermarkets and supermarkets, putting open-air/wet markets at their expense.
“Malaysian consumers prefer the modern channel, with only 18 per cent keen to patronise open-air or wet markets when buying food and groceries in the next 12 months.
“A quarter of Malaysians feel that grocery shopping in the retail store is a fun way of spending time with one-self or the family where 24 per cent find
grocery shopping to be an enjoyable and engaging experience,” it said.
Nielsen’s executive director of client service in South-East Asia, North Asia and Pacific Kaushal Upadhyay said savvy retailers would look to provide
digital strategy that included interaction at each point along the path to purchase.
“The connected commerce era has arrived where the most successful retailers and manufacturers will be at the intersection of the physical and virtual
worlds, leveraging technology to satisfy shoppers however, wherever and whenever they want to shop,” he said. — Bernama