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Ekuinas’s PDP programme garners overwhelming response

The Professional Development Program (PDP) participants performing at its 2015/2016 graduation and 2016/2017 on-boarding event.

KUALA LUMPUR – June 16, 2016: The latest Ekuiti Nasional Berhad’s (Ekuinas) Professional Development Program (PDP) intake had attracted overwhelming response of over 3,000 applications.

The PDP, which is helmed under its corporate social responsibility programs focuses on developing Bumiputera graduates to become marketable and employable workers upon graduating from the program.

The program, entering its fifth year has managed to get scores of applications for this year’s intake as compared to 1,500 last year.

Out of the 3,000 applicants, 75 have been selected and offered a place in PDP for the 2016/2017 session.

Ekuinas chief executive officer Syed Yasir Arafat Syed Abd Kadir who was at the program’s 2015/2016 graduation and 2016/2017 on-boarding ceremony recently said, the firm is encouraged to make the PDP more effective and exciting.

Speaking at the ceremony at Tuanku Bainun Creative Centre for Children in Taman Tun Dr Ismail, here, he said, with the participation of the firm’s portfolio companies and new partners from among corporate companies, the program can become a good platform to develop its participants’ employability.

This year, 48 trainees had graduated from the PDP after undergoing an intensive 12-month training period, filled with various activities including business and management skills, personal leadership development, weekly English lessons, as well as team-building and endurance.

Since its inception, the program has grown six-fold from nine trainees in 2012 to the 75 selected for the latest batch, with a success rate of 90 per cent for all trainees upon completing the program.

Syed Yasir said, the PDP is continuously enhanced to ensure that it could help nurture well-rounded individuals who are resilient, street smart and business savvy.

“The program’s new components incorporate endurance training, which culminated in a climb up Mount Nuang at the end of May and creative teamwork to produce a promotional video for the program.

“In addition, a new aspect has been introduced to the PDP, which requires trainees to start a business through a small seed funding provided by Ekuinas, with the idea to introduce them to entrepreneurial skills which may be an alternative route to their employment,” he added.

At the ceremony, the graduates from last year’s batch showcased a variety of motivational performances such as dance, sketches, and video presentations to capture their experience throughout the program.

The graduation and on-boarding ceremony also featured Bicara Iltizam, a motivational question and answer session with Malaysian actor and aspiring entrepreneur, Remy Ishak.

PDP intake is commenced once a year and its application opens beginning January to April.

The program targets graduates from local universities and priority is given to those coming from families with lower income.

Shortlisted candidates will go through an assessments centre which usually takes place in May.



About the author

Amira Nutfah Zulkifli

Amira Nutfah Zulkifli

A budding journalist. Aside of struggling to understand Malaysian political scenario, she is inspired to study and fight for women's emancipation. Above the rest; she simply loves her nation.