Business

DRB-HICOM to boost market share in small pick-up segment

Tata Super Ace pick-up truck

Syndicated News
Written by Syndicated News

KUALA LUMPUR, July 25 2018 : DRB-HICOM Commercial Vehicles Sdn Bhd (DHCV), the authorised distributor for Tata vehicles in Malaysia, is pressing ahead with plans to boost sales and market share, especially in the small pick-up segment.

In a statement yesterday, the company said a new television commercial, to promote its Tata Super Ace pick-up truck, was launched on June 28 as part of its marketing efforts.

Targeting entrepreneurs, the Tata Super Ace pick-up truck can be customised for various small-scale business operations including the transportation of construction items, food grains, fruits, fast-moving consumer goods, white goods and can also be configured as food trucks or mobile stores.

“The Tata Super Ace pick-up, being competitively priced, will make a mark in winning market share in the small pick-up segment,” DHCV Chief Operating Officer Mohd Syahrul Yusuf was quoted as saying in the statement. – Bernama

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