Business Lifestyle

BluInc closes down, citing MCO, digital challenges

TheMole
Written by TheMole

KUALA LUMPUR — April 30, 2020: Magazine publisher BluInc Media Sdn. Bhd. today ceased operations after citing challenges from the digital disruption and Covid-19 pandemic.

BluInc produced popular magazines such as CLEO, HerWorld, Jelita and Marie Claire. It was in publishing for almost 40 years, with over 20 magazines in three languages.

CEO Datin Azliza Tajuddin said the publishing business had already been under pressure over the years from the digital disruption.

“While we had made increasing investments to build our digital capabilities, it was still unclear whether we had gained sufficient traction while the losses continued to increase.

“With the current movement control order to contain Covid-19, the losses continued even more for March and April and this trend is expected to continue for the next few months.

“It is uncertain that we will be able to see any light at the end of the tunnel,” said Azliza in a note to staff.

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