SEPANG – April 5, 2020: Despite AirAsia Group Bhd’s own daunting task of surviving this pandemic, its philanthropic arm, AirAsia Foundation has launched a public digital donation drive today as part of the group’s #InThisTogether campaign to help vulnerable communities.
All donations will be channeled to social enterprises and charities such as Perak State Parks, SEED Foundation and Beyond Borders Malaysia that provide food and medical aid to Orang Asli families, homeless peoples and refugees.
Donors may make their contributions on AirAsia Foundation’s dedicated fund-raising page at https://airasiafoundation.com/relieffund; or at BigPay via the financial app’s P2P transfer option to AirAsia Foundation; or via Local Bank Transfer (available from April 6 onwards).
“The pandemic has disproportionately affected those who were already socio-economically disadvantaged. In these extraordinary times, we call for collective action and hope that as many people as possible will give their support,” said AirAsia foundation executive director Yap Mun Ching.
Meanwhile, BigPay CEO and co-founder Christopher Davidson said that by partnering in this campaign, BigPay will inch itself closer to its goal to enable financial inclusivity for all layers of society.
“Our priority is to enable donors to do their part from the safety of their homes and support frontline workers, as they carry out life-saving missions,” said Davidson.
He also mentioned that the campaign (#InThisTogether) also aims to provide a lifeline for small businesses by way of commercial and transportation channels.
“Under AirAsia’s foundation fund-raising drive, the group is providing e-commerce and delivery solutions via its e-commerce platform OURSHOP and teleport delivery service to bricks-and-mortar businesses,” said Davidson.