The first MAS wide body jet, the McDonnell Douglass DC-10-30.
The most important asset which Malaysia Airlines has at hand, and has always had, is the people. The high service standards provided by the majority of the staff earned numerous accolades over and over again. It is what made Malaysia Airlines stand out, against some of its closest competitors. There are awards to prove those achievements, known simply as Malaysian Hospitality.
Moving Malaysia Airlines forward needs a bit of tweaking. The premium airline travelers market is definitely growing and Asia, especially East Asia, South Asia and South East Asia, are the new growth areas. Steps must be taken besides ‘plugging the leak’. When competitors are expanding at an exponential rate, the growth must be apparent. Malaysia Airlines must seize the moment and plan for this.
It is part of ‘Going Beyond Expectations’. Imagine, where would Malaysia Airlines be had all of these new assets been acquired; products and services upgraded and improvements introduced; and more importantly, had things that they were exemplary at been maintained, post WAU 2002.
Read more HERE.
(Edited by The Mole.)