Naza Kia Malaysia has launched the much anticipated KIA Optima K5 at its new flagship Kia Red Cube in Petaling Jaya.
2011 will be remembered by Naza Kia as a year of many achievements which saw them launch three key models that has brought the brand to within earshot of mainstream Japanese marques in terms of mindscape presence and value.
The all-new Kia Optima K5 was priced smack in the heart of Japanese D-Segment territory, forcing motorists to consider the car in the same light as segment leaders, Toyota Camry and Honda Accord.
Compared to the Camry, which is priced from RM144,990, the price differentiation with the Optima is 0.06 per cent and when compared with the Accord which is priced from RM142,800, the OPtima is actually RM1,088 (0.07 per cent) more pricey than the base model Japanese.
Naza Kia COO, Datuk Syed Hafiz Abu Bakar says it is not hard to sell the striking new Optima K5 at that price because the car is highly equipped and easily matches the Japanese in terms of the technical specifications.
"Our goal for this year is to reduce the price gap between Kia and Japanese models to between five and 10 per cent and from next year onwards we want to reduce the gap further to between zero and five per cent." he said.
The second step in Kia's move up the value chain has happened with the Optima K5 which is clearly selling on specifications rather than outright price advantage against the more established players in the segment.
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