KUALA LUMPUR — May 2, 2017: Celcom Axiata announced today that it will use Google’s end-to-end platform to modernise carrier messaging services on Android with Rich Communication Service (RCS).
Its statement said that the new service will be available on devices using Android Messages as the default messaging application and supported by Celcom’s strong network.
“RCS is the latest example of Celcom bringing innovation to its subscribers. Android Messages is widely seen to be the future of messaging, replacing short message service texts with features such as group chat, high resolution photo sharing and read receipts,” Celcom said.
According to its Chief Executive Officer Michael Kuehner, customers would greatly benefit from the launch of RCS as it delivers a new messaging service that would further enhance their digital experience.
“Celcom is honoured to be the first network provider in Malaysia to work with Google on RCS.
“We look forward to innovate with Google to deliver new services on the messaging platform in the near future,” he said. — Bernama