KUALA LUMPUR — February 3, 2016: Celcom Axiata aims to increase the number of new subscribers by three folds with its attractive Chinese New Year deals.
The company is confident it will continue to grow despite the current challenging market environment.
“One way to do it is by moving customers up the value chain and to improve the take up of data packages by making smartphones more affordable.
“The other way is to attract more phone users to subscribe to Celcom’s network,” said chief of sales and marketing Zalman Aefendy Zainal Abidin after the launch of its prosperity deals here today.
He said the company put in a lot of effort in the second half of last year with an intense 4G rollout to ensure the network was excellent.
As of the third quarter of last year, Celcom was a leading data network provider with almost 13 million customers nationwide.
The company today launched the First Gold plan for post-paid customers, FATTNET from Xpax for prepaid users and NewPhone plan.
With the First Gold plan, customers will be provided with data quota of 10GB monthly with unlimited call and short messaging services (SMS) and
can carry forward unused Internet up to 5GB per month for RM80 a month. The offer is valid from February 2 to March 31 this year.
The new phone plan is available for Celcom post-paid customers to allow them to lease the 4G Long-Term Evolution (LTE) smartphone from as low as
RM55 a month.
Customers can enjoy a selected brands of new phones without having to pay the full price or upfront charges and can easily return the phones and exchange with a new model anytime without any fee or extra cost.
FATTNET also provides an increased data quota of 8GB with free 88 minutes calls and free 88 SMS and unlimited Internet Burung Hantu.
Zalman said phone users are increasingly shifting to data usage while the use of voice and SMS seems to remain stagnant.
Hence, Celcom is offering packages tailored more towards this trend. — Bernama