Celcom targets 1.2m subscribers for [email protected]


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Written by Syndicated News

KUALA LUMPUR — August 11, 2016: Celcom Axiata expects to attract 1.2 million families in rural areas to subscribe to its new prepaid package, [email protected] said Chief Executive Officer Datuk Seri Shazalli Ramly.

“We’ll first start offering the package to the Rubber Industry Smallholders Development Authority (Risda) which has 500,000 settlers.

“Following this, we’ll work with other regional agencies,” said Chief Executive Officer Datuk Seri Shazalli Ramly after the signing of a memorandum of understanding with Risda here today.

The other agencies Celcom has planned to collaborate with include the Federal Land Development Authority (Felda), Federal Land Consolidation and Rehabilitation Authority (Felcra) and South East Johore Development Authority

Shazalli said the initiative was to fulfil the government’s aspiration to achieve 95 per cent broadband penetration.

“The new package is an extension of the company’s efforts to improve its services, while it has allocated RM2 billion for the modernisation of the network for the next five years.

“The programme aims to bring in as many subcribers to make use of the network upgrades, which have been completed with close to RM1.2 billion spent for infrastructure buildup,” he said.

With the offer, the smartphone penetration among the rural population will grow, thus increasing Celcom’s subscribers.

Rural and Regional Development Minister Datuk Seri Ismail Sabri Yaakob said those in the rural areas are now able to access easy Internet services, not only for communication but also to gather information.

When they access sites that are endorsed by the ministry, they can browse it for free.

“Although this package is specialised for those in Risda areas, it can be used nationwide by eligible users. We have systems to track the users,” said Ismail.

[email protected] includes free basic Internet with the connection speed of 64kbps and unlimited calls to other Celcom networks with rates from as low as RM20 per month.

It is targeted to begin in early next month and will be available at all registered Risda agents.

As at the end of the second quarter of 2016, Celcom’s subscribers stood at 13 million, including mobile virtual network operators. — Bernama



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