SEPANG — Nov. 26, 2019: China is the latest international market for the premium Malaysian pineapple variety, MD2, following the success of durian being exported there from last May.
With this new market, the government is confident of achieving RM350 million in total pineapple exports this year compared with RM343 million last year.
“he country’s pineapple industry is expected to have an annual growth rate of five per cent based on the growing trend and acceptance of the Malaysian pineapple.
The national production in 2019 is projected to be worth RM530 million compared to RM502 million last year,” said Agriculture and Agro-based Industry Deputy Minister Sim Tze Tzin after the launch today of the first chartered flight to deliver pineapples to Zhengzhou.
Present was Malaysia’s special envoy to China, Tan Kok Wai.
Malaysian pineapple products have penetrated 20 countries, with major importing countries being Singapore, Japan, Hong Kong, China, those in the Middle East and Europe.
There are currently about 16,500 hectares of pineapple plantation, of which 2,500 are planted with the MD2 variety.
Sim said Linghang International (M) Sdn. Bhd.’s (LHM) move to export the MD2 variety to China will open up opportunities for farmers and entrepreneurs.
“I understand LHM will export via three chartered flights per week for a total of at least 2,000 tonnes a year worth an estimated RM12 million,” said Sim. — Bernama