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A Grab-PDRM partnership in locating missing children

Deputy Minister of Family, Women and Community Development Hannah Yeoh

Shaira Idris
Written by Shaira Idris

PETALING JAYA – March 1, 2019:  The next time a child goes missing, Grab drivers will be immediately alerted and be on the lookout for that child.

This new initiative powers  Nur Alert in locating and rescuing missing children through the e-ride hailing company and the Royal Malaysian Police (PDRM) interconnected networking.

The Grab-PDRM partnership was launched today by Deputy Family, Women and Community Development Minister Hannah Yeoh.

What started as a private conversation between Yeoh and the co-founder of Grab, Anthony Tan — where Yeoh discussed her vision to join forces with successful businesses such as Grab in making Malaysia a safer place for children – has now materialised with company now partnering Nur Alert.

As a mother of two young children, Yeoh considers child safety an utmost priority. Hence why she will stop at nothing to help expand safety measures in protecting the children in the country.

“At the back of every parent’s mind, every time we go out or when we are inside a busy shopping mall, we’re always worried about our children going missing. The trauma and the fear that comes upon parents when a child is missing is tremendous,” said Yeoh when launching Grab’s Safety Commitment and Nur Alert here.

Besides the use of modern technology, Yeoh believes that the verification factor in the Grab system will likely prompt the public to be more quick to respond to any potential warning.

Grab’s collaboration with PDRM will enable rapid dissemination of Nur Alert and requests for assistance by alerting 300,000 Grab drivers to be on the lookout instantly and inform the police if they receive news regarding a missing child.

“What we have today is the wide use of WhatsApp… but without an official notification, people will be indecisive. They do not know whether or not to distribute the information because they are uncertain if this is the latest case or just fake news. Thus, the Nur Alert system can guarantee a more reliable delivery of information.

“With the help of an extra 300,000 names and contact details in our database for Nur Alert, we will ensure dissemination of information is very fast to ensure that we can locate the children very conveniently because the drivers are everywhere around Malaysia,” Yeoh added.

Yeoh has also announced that she has set aside 10 per cent of her allocation of RM500,00 for PDRM’s Unit D11 in strengthening their investigation of sexual crimes involving children and women.

Deputy Minister of Family, Women and Community Development, Hannah Yeoh flanked by Criminal Investigation Department Chief, Datuk Salehuddin Abdul Rahman and Country Head of Grab Malaysia, Sean Goh at the event launch of Grab’s Safety Commitment and Nur Alert

Hannah Yeoh flanked by Criminal Investigation Department Chief, Datuk Salehuddin Abdul Rahman and Country Head of Grab Malaysia, Sean Goh at the event launch of Grab’s Safety Commitment and Nur Alert on March 1, 2019

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About the author

Shaira Idris

Shaira Idris

Shaira is a 20-something accidental journalist who's currently still adapting to the world of journalism and learning the ropes of her job.